Italian language and cultural school for foreigners
Window dressing
Firenze nell'Arte

Window dressing course

Visual merchandising consists of a series of operations that concern the exposure, the setting, the lighting, and the graphics of a window display, in relation to the product. The "display of goods" does not refer solely to exposure of the product but is a real creative business language. A language that speaks to the senses that captures the customer's attention and triggers their desire.


  • How to design a window display, creation of layout drafts and creation of a scale model.
  • Basic techniques.
  • Analysis of the types of window displays.
  • Study of lighting.
  • Layout drafts.
  • Display techniques (design and colour).
  • Modelling and technology of the materials.