Window dressing course
Visual merchandising consists of a series of operations that concern the exposure, the setting, the lighting, and the graphics of a window display, in relation to the product. The "display of goods" does not refer solely to exposure of the product but is a real creative business language. A language that speaks to the senses that captures the customer's attention and triggers their desire.
- How to design a window display, creation of layout drafts and creation of a scale model.
- Basic techniques.
- Analysis of the types of window displays.
- Study of lighting.
- Layout drafts.
- Display techniques (design and colour).
- Modelling and technology of the materials.